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Amber to launch its WhaleFin crypto trading platform into Japan

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DeCurret, a crypto exchange registered with Japan Financial Services Agency (FSA), has now changed its company name to “Amber Japan K.K.” following the completion of its acquisition by global digital asset brokerage, Amber Group. In line with the completed acquisition and its name change, the rebranded company will be launching Amber Group’s flagship digital asset platform, WhaleFin, in Japan.

Amber acquired DeCurret back in February. It has since been preparing to launch new services, namely Amber Group’s flagship digital asset platform, WhaleFin, in Japan.

WhaleFin is an all-in-one digital asset platform which was founded on Amber Group’s expertise in serving both institutional and retail markets. It serves as a gateway to the world of digital assets and crypto finance for all users, regardless of their investing needs or experience.

Amber Group customers will now have access to institutional-grade investing tools and trading functions that were previously handled by DeCurret, through WhaleFin’s interface. In addition, Amber Japan plans to provide a lending service that leverages the liquidity and management capabilities of Amber Group and innovate NFT business collaboration through various partnerships in Japan.

“We are very excited to make inroads into the Japanese market, a key crypto asset market worldwide, as Amber Group continues to deepen our footprint in Asia and center our efforts on developing our core businesses – both trading infrastructure and digital asset platform,” said Michael Wu, Amber Group’s Global Chief Executive Officer. “We look forward to delivering quality digital finance services in Japan, supported by our trusted liquidity and security offering.”

Amber Group says it aims to not only develop innovative ways to grow users’ digital wealth through crypto assets, but also via Web3 services that everyone can easily access and enjoy. The plan is to grow an ecosystem that goes beyond the existing framework, to cover new crypto assets services and explore the true utility of NFTs in the market. This is in tandem with Amber’s ongoing operations as a global digital asset platform and the further expansion of its business in Japan, enabling Japanese customers to grow their wealth in a sustainable manner.

In parallel with the operation of the VASP business, Amber is aiming to build a new ecosystem beyond the existing framework and include services related to new assets listing, lending, as well as NFTs.

“We are excited for this next phase of growth as we work towards ensuring that users have access to the right tools and platforms to achieve a sustainable, digital lifestyle with WhaleFin,” said Li Yijin, representative director for Amber Group in Japan.

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This article does not constitute investment advice. Make sure you do your own research or consult a professional advisor.

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