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Amber Group to expand operations with WhaleFin Club launch

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Amber Group, a UK-based digital asset trading platform, is launching WhaleFin Club, which will allow retail investor participation in the cryptocurrency market.

The group said “[WhaleFin is] an exclusive members-only club designed to offer unrivalled access to bespoke services and unique incentives previously only available in private banking. The club is aimed at enhancing the user experience for top clients and seasoned investors, whilst elevating Amber Group’s reputation as one of the leading global digital asset platform.”

Previously Amber Group had focused on institutional and high-net worth clients. WhaleFin is a more universal platform.

Amber Group operates globally with offices in Asia, Europe, and the Americas. The firm provides a full range of digital asset services spanning investing, financing, and trading. Amber Group is backed by prominent investors including Sequoia, Temasek, Coinbase Ventures and Blockchain.com. Across all products and categories, Amber Group has had USD1tr in turnover volumes since inception in 2015.

Institutional-grade

The company explained that WhaleFin users can access institutional-grade trading tools through an online interface which enables beginners to buy, earn and swap assets simply and securely whilst allowing experienced investors and active traders to deal with advanced trading features. Amber Group said in a statement, “Clients enjoy customisation of token, linked price, and maturity dates, offering innovative ways to grow a portfolio of digital assets.”

Amber Group is promoting WhaleFin Club as an exclusive members-only club that will offer more tailored offerings for key clientele, ranging from family offices, asset managers to high net worth individuals. It said the club is designed to provide clients with insight and enable them to capture prime digital investment opportunities to stay ahead of the market, whilst presenting tailored products in primary and secondary markets based on market dynamics, trends and customer needs.

The group explained that WhaleFin Club’s wealth management perks are set to include portfolio management, Non-Fungible Token (NFT) concierge service, near-instantaneous credit lines, customized structured products and access to early-stage venture investments sourced by Amber Group.

Michael Wu, chief executive of Amber Group, was excited to launch WhaleFin Club “as part of [the company’s] expanding suite of products and services.”

Blue Day

Amber Group recently announced a new partnership with Chelsea Football Club, becoming the club’s official sleeve partner, with the logo of WhaleFin emblazoned across the kit of both the men’s and women’s teams from the start of the 2022/23 season.

As part of the partnership agreement, Chelsea FC and Amber Group will collaborate on a range of partnership activities which will focus on growing the WhaleFin brand globally. The company said the  two will also work together on a series of sustainability initiatives that are central to Amber Group’s ongoing commitment to build a sustainable future for all.

Chelsea F.C. joins La Liga stalwarts Atlético de Madrid as sponsors. Amber will pay Atlético EUR42m as sponsors for the 2022/23 season

Amber Group’s focus on raising WhaleFin’s profile through these partnerships underscores the growing prominence of digital assets, and the role it plays in helping investors build wealth in the digital era. The company will benefit from significant branding exposure from both Chelsea F.C. and Atlético de Madrid, two household names within the global football industry.

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This article does not constitute investment advice. Do your own research or consult a professional advisor.

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