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Moonfare’s brand of private equity investing passes €3 billion benchmark


Moonfare, the world’s largest digital business-to-consumer platform for private equity investing by assets under management, has reached €3bn AUM and says it expects further growth this year as individual investors continue to allocate to the private equity asset class.

Moonfare offers eligible individual investors, family offices, and their advisors access to private market investment opportunities. With its digital onboarding process and asset management platform, Moonfare enables eligible investors to register and invest directly online.

To date, Moonfare has offered more than 100 private market funds from some of the most respected private equity partners worldwide such as KKR, Carlyle and EQT with an emphasis on private equity buyouts, venture, growth and real asset categories like infrastructure. Moonfare also offers its own proprietary funds including highly curated core portfolios, co-investments, as well as secondaries.

“Reaching this milestone is another testimony to Moonfare’s success in democratising access to private equity investing,” said Moonfare Founder and CEO Steffen Pauls. “I am proud of the hard work the Moonfare team does behind the scenes to curate our strategies and private equity managers, and to ensure an unparalleled digital experience while creating a community of like minds. Our ambition is to make sure that every person for whom private equity is relevant has access to institutional-quality opportunities, and we look forward to further expansion in the coming months and years.”

Moonfare’s registered membership community now comprises more than 60,000 individuals.

Predicted growth in alternative assets investing by individuals

Individual investors currently hold about half of all global wealth, but only 5% of assets invested in alternative investment funds. However, this is expected to increase significantly. Consultants Bain & Co predict individual wealth invested in alternatives will grow 12% annually through to 2032, fuelled by the search for higher risk-adjusted returns and diversification, and as the availability of investments increases.

Moonfare says its aim is to ensure these investors, both professional and eligible retail investors, have access to managers with strong, consistent track records. In February, it launched its ELTIF 2.0 retail strategy in relevant jurisdictions, offering access to a highly curated portfolio of private equity funds and co-investments starting at €10,000. The portfolio is based on the same rigorous due diligence process that sees fewer than 5% of the 200+ funds it screens annually make it onto the Moonfare platform.

Moonfare’s investment team conducts ground-up due diligence on all funds. Fewer than 5% of available funds pass this process and make it onto the Moonfare platform.

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This article does not constitute investment advice. Make sure you do your own research or consult a professional advisor.

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