skip to Main Content
Get your free newsletter: Actionable insight each morning for self-directed investors. 
Home » News » Equities » European Stocks » Five stocks to watch in the media and adtech market next quarter

Five stocks to watch in the media and adtech market next quarter

*

This week we look at five European-listed stocks which are active in the adtech / advertising market.

This is a very fast moving space, where advertisers - and customers - reward platforms which are able to secure a central position within the market - e.g. auto sales or real estate. It is often the case that each national market will have a dominant player. This allows them to buck the trend of the dominance of global advertising by the likes of Google and Facebook. But technology innovation and effective management of data are also important.

#1. Electric Guitar [LON:ELEG]

One of the few small and clean cash shells still on the London main board, Electric Guitar was established to build a next generation adtech business, by acquiring a number of privately held firms in the space. The company's thesis is based on changes to the way online advertising is going to work in the next few years. There is a good possibility that a number of the more established players in the market are going to be caught wrong-footed by this. CEO John Regan is looking to build out a business that can also support larger players in the market as they seek to cope with these changes. It is currently looking to make one or more acquisitions in the space.

 

The rest of this page is for members only. Please log in below or visit the registration page for Armchair Trader+ to see the benefits of becoming a member.


Log In or Sign Up to Armchair Trader+

Already a member? Log in here:


Not a member yet? Sign up for your free trial or check out the benefits of membership.

Further content of this article is not available as it is for members only. Please visit the registration page for Armchair Trader+ for further details on the benefits of becoming a member.

Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stocks in Focus

Here are some of the smaller companies we are following most closely. They all represent significant growth stories in our view. Our in-depth reports go into more detail on why we like them.

Thanks to our Partners

Our partners are established, regulated businesses and we are grateful for their support.

Pepperstone
FP Markets
IG
Spreadex
WisdomTree
ActivTrades
Back To Top