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Five stocks to watch in the media and adtech market next quarter


This week we look at five European-listed stocks which are active in the adtech / advertising market.

This is a very fast moving space, where advertisers - and customers - reward platforms which are able to secure a central position within the market - e.g. auto sales or real estate. It is often the case that each national market will have a dominant player. This allows them to buck the trend of the dominance of global advertising by the likes of Google and Facebook. But technology innovation and effective management of data are also important.

#1. Electric Guitar [LON:ELEG]

One of the few small and clean cash shells still on the London main board, Electric Guitar was established to build a next generation adtech business, by acquiring a number of privately held firms in the space. The company's thesis is based on changes to the way online advertising is going to work in the next few years. There is a good possibility that a number of the more established players in the market are going to be caught wrong-footed by this. CEO John Regan is looking to build out a business that can also support larger players in the market as they seek to cope with these changes. It is currently looking to make one or more acquisitions in the space.


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