Gaming on Google
So Google announced yesterday at the Game Developers Conference in San Francisco that it would be wading into the $140bn gaming market via its cloud streaming initiative Google Stadia.
The company said that this will enable anyone, anywhere to stream better-than-console quality games on any device without gamers having to download or buy a physical product.
Stadia will stream games on Chrome, Pixel devices and TV’s with Google’s Chromecast Dongle. This sounds absolutely brilliant for gamers but the success of this will depend very much on what the game line-up will be as well as how it will cope with variable internet speeds.
Although both Microsoft and Sony announced their next generation consoles, you would have thought they could be the last before everything goes online.
Speaking of which, everyone – including the likes of Apple, Amazon and China’s Tencent – is trying to build the capability to be the Netflix of gaming.
Exciting times ahead, but I suspect that this stuff will take a while before it becomes mainstream.
Shopping on Instagram
I’d also like to talk about a new feature on Instagram – called “Checkout on Instagram” – which will enable users to buy goods they see on Instagram without leaving the app.
Users can tap on a product they like, which will take them to a sales page, all whilst staying within the app.
So far 23 US fashion retailers have signed up and the list is set to grow.
I think that this is a brilliant idea for another revenue stream for Instagram-owner Facebook to supplement its ad revenues.
I suspect that others will want to copy this – I would have thought the likes of Snap and Pinterest will be very keen.