The one stop site for self-directed investors and traders
How do you reach investors?
The right investors.
Retail distribution and marketing can seem like an enormous challenge. Use our platform to help you to position your products in front of active investors in the UK and further afield.
Where are our readers located?
A little about us
Getting in front of investors
The Armchair Trader has a dedicated audience of self-directed investors doing their own research on the markets. Our readers include:
What makes us different?
We stand by our track record. We only get behind companies and providers that we think will bring real benefits to our readership. We are a trusted source of information for thousands of UK and overseas investors and traders.
Our team are all highly experienced analysts and financial journalists with blue chip track records. They are senior commentators with decades of experience in the market.
We can develop customized marketing solutions that help to position you where you want to be, in front of a tailored audience. We are followed by UK national press and fund managers as well as retail investors.
Our content regularly ranks at the top of Google search rankings, enabling our clients to position their messaging more effectively and broaden their reach.
We only work with a limited number of clients. This makes sure our clients are not lost in the noise, which is frequently the case with bigger sites and on major social media platforms.
Flexible marketing opportunities:
Display advertising targeted at specific market segments within our site
You can benefit from thousands of Google-ranked content pages built up over 8 years.
Placed editorial
Work with our team to get your own content in front of retail investors.
Podcast interviews
Our fortnightly podcast is syndicated across over 30 platforms including Spotify, Amazon, Soundcloud and iTunes.
Guides for investors
We can publish educational material which can generate leads from an audience that is interested in your services.
Distribution to other media
We have a database of financial press available to you and knowledge of the European media landscape.
Newsletter sponsorship
You can reach over 6,000 active investors every morning at 0800 (UK) via our daily newsletter and our fast growing weekly edition.
