Saxon comes to TAAT at a key point in the company’s development. TAAT competes in the tobacco space with its Beyond Tobacco, proprietary product, that as a non-tobacco alternative can compete against traditional cigarettes at a lower price point. It has already reported speedy adoption and consistent re-orders from distributors.
TAAT has established a successful distribution network both in the US and overseas, with partner tie ups in the UK and Ireland, the Middle East and Australia. But there’s more to come. With the opening up of the US post-COVID, the management team has been reporting success in meeting and developing new relationships with distributors.
Smokers worldwide are looking for an alternative to tobacco which can help them to kick the habit. The TAAT solution is a viable alternative to vaping. We believe this is a company that will attract the attention of larger players in the market as they try to respond to the growth in other segments like heat not burn. It is certainly a market disruptor, and operating in a huge, $900bn industry.
Meet Michael Saxon in person
Up for discussion will be:
- TAAT’s future data-driven distribution plans
- Positive news from home market testing
- Discussion of latest news coming out of the company
Sadly places are very limited. Investors who are interested can register below. We hope to be able to see some of you on the 13th. For those who cannot make it we will provide a summary write up of the event.
(This event is now closed.)
About Michael Saxon
Saxon has considerable experience in attaining profitable market penetration for tobacco products in the US as well as several international markets. He is expected to be instrumental in helping to scale TAAT’s footprint at a global level. He is an accomplished consumer products executive, with 25 years of experience growing Fortune 100 businesses in the US, Europe and Asia. He has successfully influenced government policy and led business units with full P&L responsibility from $100m to $3bn, while operating in different regulatory systems. Saxon has a history of setting record income and market share results in a wide range of market conditions and has succeeded using various go-to-market models. He has a lot of experience of creating new products and brands and has been the catalyst for successful large scale transformation initiatives that have helped to drive organic growth, as well as executing M&A transactions to enter new markets.
