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Millennials prefer Bitcoin to gold as a safe-haven asset, a new global survey from one of the world’s largest independent financial advisory and fintech organisations has revealed.

The findings of the poll carried out by deVere Group came in the week when the price of Bitcoin, the world’s original and largest cryptocurrency, peaked at an all-time high this week by reaching $19,864. This just beats the previous price record that was set in December 2017.


More than two-thirds (67%) of the 700+ millennial clients surveyed said that they think Bitcoin competes better against gold as a safe-haven asset. The respondents are clients who currently reside in North America, the UK, Asia, Africa, the Middle East, East Asia, Australasia and Latin America, all born between 1980 and 1996.

Of the findings, deVere Group CEO and founder Nigel Green said:

“From Ancient Egypt onwards gold has always had immense value and has long been revered as the ultimate safe-haven. It’s always been a go-to asset in times of political, social and economic uncertainty as it is expected to retain its value or even grow in value when other assets fall, therefore enabling investors to reduce their exposure to losses. But, as this survey reveals, Bitcoin could be dethroned within a generation as millennials and younger investors, who are so-called ‘digital natives’, believe it competes better against gold as a safe-haven asset.”

Millennials are set to become an increasingly important market participant in the coming years, with the largest-ever generational transfer of wealth – predicted to be more than $60 trillion – from baby boomers to millennials taking place.

In addition, our world is becoming increasingly tech-driven and cryptocurrencies are, of course, digital by their very nature.

Central banks keep printing money

Another key factor is the historic levels of money-printing as central banks around the world attempt to prop-up their economies following the fallout from the pandemic. If you are flooding the market with extra money, then in fact you are devaluing traditional currencies – and this, and the threat of inflation, are legitimate concerns to a growing number of investors, who are seeking alternatives.

“As such, and in-line with the findings that show that millennials have a preference for Bitcoin over gold, the cryptocurrency is set up for growing prominence as a serious safe-haven asset class,” Green observed.

Bitcoin is often referred to as ‘digital gold’ because like the precious metal it is a medium of exchange, a unit of account, non-sovereign, decentralised, scarce, and a store of value. During 2020, a year of unprecedented financial turbulence, the value of Bitcoin has risen by around 170%. Bitcoin has been around a little more than a decade, but already accounts for more than 3% of gold’s $9 trillion market cap.

“As the world continues to shift towards tech and as millennials become a more dominant part of the world economy, we should expect Bitcoin to also take an increasingly influential role in financial markets, especially in regard to being a ‘recession-proof’ asset,” Green said.

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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stuart Fieldhouse

Stuart Fieldhouse

Stuart Fieldhouse has spent 25 years in journalism and marketing, including as a wealth management editor for the Financial Times group, covering capital markets and international private banking, and as an investment banking correspondent for Euromoney in Hong Kong. He was the founder editor of The Hedge Fund Journal.

Stuart has worked at CMC Markets, supporting the re-launch of its global financial spread betting and CFD trading platforms. He is also the author of two books on trading, published by Financial Times Pearson. Based in The Armchair Trader’s London office, Stuart continues to advise fund managers, private banks, family offices and other financial institutions.

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