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Network Media Group teams up with Hockey Hall of Fame on NFT partnership


Network Media Group (TSXV:NTE / OTC:NETWF) has entered into an exclusive, multi-year NFT partnership with the Hockey Hall of Fame. The HHOF was established in 1943 to honour and memorialise individuals who have brought special distinction to the game of ice hockey and those who made outstanding contributions to the development and advancement of hockey anywhere.

The community-focused partnership will aim to attract a global sporting and cultural fanbase enthusiastic both about the sport of ice hockey and also the Hockey Hall of Fame’s massive archive of exhibits and memorabilia. The partnership is due to launch in the autumn and will develop a fan-focused NFT program that will encourage peer-to-peer collaboration and incentives for ice hockey fans who want to interact with the Hockey Hall of Fame’s range of collectables, unlocking new rewards and experiences in the process.

“We are honoured to continue to build on our longstanding partnership with the Hockey Hall of Fame and are thrilled by this extraordinary opportunity to inspire generations of global hockey fans and deepen their connection to the game, its legendary players and to the Hockey Hall of Fame through this new digital medium,” said Derik Murray, founder and CEO of Network Media Group.

Network is also currently producing the 10-part television series, “Legends of Hockey: Greatness Calling 2000-20”, including hockey legends Mark Messier, Brett Hull, Ray Borque, Joe Sakic, Doug Gilmour, Patrick Roy, and female legends Cammi Granato and Hayley Wickenheiser for TSN and the HHOF, scheduled to premiere in November 2022.

Tom Lombardi, President of Network NFT Studios explained: “This NFT initiative with the HHOF is an important and foundational partnership for Network that I am very excited about as we collaborate with IP holders across media and entertainment to unlock the countless opportunities ahead in this digital platform. Our team is ecstatic to kick off Network’s journey in the two largest and fastest growing NFT categories today; global sports and historic collectibles.”

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Sports NFTs are a big part of the story

Sports collectables have played a major role in the growth of the NFT market already. Sports collections have been among the most successful drops on exchanges like Opensea.

The most successful projects are those that help to promote fan engagement with clubs or sports stars. There is considerable excitement around the projected mid-2022 NFT drop from Scudera Ferrari which is partnering with Velas Network AG, the Swiss blockchain firm. This followed on from Mclaren’s partnership with Tezos blockchain on the Mclaren Racing Collective NFTs in 2021.

Outside motor racing, the NBA’s NFT drop, which is minting over 30,000 NFTs associated with current professional basketball players, is also attracting plenty of investor and sports fan attention.

The Hockey Hall Of Fame partnership gives ice hockey fans that chance to engage with the sports considerable history including the memorabilia associated with many of its biggest names. The importance of NFTs is being increasingly recognised by major sports brands. The asset class has already been valued at over $100bn as it stands today.

With Network NFT Studios, Network Media Group is now able to tap into its extensive network of connections within the worlds of sports, music and indeed Hollywood.

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This article does not constitute investment advice. Do your own research or consult a professional advisor.

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