Noor Capital has moved to acquire 100% of the shares of “House of Borse” HOB, a multi-asset financial brokerage in the United Kingdom. Noor Capital said it launched this initiative as part of its efforts to expand its presence in Europe and the UK.
The acquisition will allow Noor Capital to expand its business to the UK and deliver the additional prestige of having an FCA-licensed brand associated with its name. In addition, this investment will allow the company to increase its customer base in Europe and the United Kingdom. The deal allows the firm to implement an ambitious growth plan over the coming months, with the launch of various investment products.
The attraction of House of Borse
Within a short time, House of Borse has achieved a leap in growth, expansion, and the launch of innovative financial products after it boosted its revenues for the year 2022 of more than 71%. As a result, the company now enjoys a leading position in providing trading services in the financial markets on one multi-asset platform, to which it has attracted many clients from the institutional sector and retail traders to become a leader in this field.
Dr Muhammad Al-Fadil Al-Qahtani, entrepreneur and founder of House of Borse and Chairman of its Board of Directors, said that the deal between Noor Capital and House of Borse is the largest acquisition in 2023 of a British company by an Emirati company in the financial brokerage market.
He said that the deal represents the start of a new pattern as Gulf companies have become transcontinental and have global horizons.
“We, at House of Borse, are proud of being the first to launch US stock trading directly with the New York Stock Exchange and Nasdaq on the MetaTrader 5 platform, along with other products such as cryptocurrencies, commodities, metals, and energy with one account,” he said. “The company also developed advanced internal technology like CRM, customer area, agents and account managers. In addition, the company offers Mastercard cards to all its customers”.
This acquisition should represent a significant continuation of the development of House of Borse.
Integration advantages
Wahb Ahmed, partner and CEO of House of Borse, explained that there could be substantial advantages in integrating some of the services shared by the two parties. “This deal comes as an important step to support the investment potential of the two companies and achieve their goals through access to a cross-continent and UK-targeting multi-asset platform in the financial services sector,” he said.
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Noor Capital manages many assets through funds and investment tools, and is headquartered in Abu Dhabi, UAE. In addition, the company is expanding its multi-asset capital markets platform, expanding into the European Union, broadening its client offering, and launching US equity trading services.
House of Borse serves its clients through a multi-investment platform with a variety of financial assets that allows clients to trade in all financial markets such as US stocks, currencies, commodities, metals, futures and CFDs in addition to cryptocurrencies.
