GAIN Capital Holdings has announced that it has signed a new sponsorship deal to become Manchester City’s Official online trading partner.
As part of the partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content of one of the world’s most famous sports franchises, providing an insider’s view of how the club is run via the players, business operations and backroom staff.
GAIN Capital Holdings Chief Marketing Officer, Samantha Roady said, “We are extremely pleased to partner with Manchester City. Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”
Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”