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ProStar Holdings Inc (TSXV:MAPS), the Colorado-based underground mapping data specialist, has completed the integration of Subsite Electronics Pipe & Cable locators into PointMan Pro, its flagship mapping application, running on the Apple operating system.

ProStar worked with Apple on the integration of Subsite’s Utiliguard line of tools into the PointMan app, which now meets Apple UI guidelines for a user-friendly interface and Apple’s security standards.

The Apple iOS integration is part of ProStar’s strategy to make its software more widely compatible with the leading hardware manufacturers around the world. Page Tucker, the CEO and founder of ProStar, said: “The larger the number of equipment manufactures that we partner with to integrate PointMan, the greater the exposure into the market we realize and that significantly increases the adoption rate of our solution.”

Supporting the installation and maintenance of pipes and cables

Subsite Electronics provides the mining and engineering industry with electronic technology to support the installation, maintenance and inspection of underground pipes and cables, including guidance equipment, equipment machine controls and closed-circuit television remote inspection and monitoring cameras.

The PointMan Pro app, launched on 31 March, connects the field and the office with real-time data from a standard mobile device, enabling staff to handle all the data necessary for the maintenance and management of roads, railways, pipelines and utilities. Tucker described PointMan Pro as an ‘industry game changer’, as it streamlines internal operations that were previously siloed.

Tucker said: “Just like Uber disrupted the transportation industry and Airbnb disrupted the hospitality industry, we have developed a better, faster, and cheaper solution and are now poised to disrupt the entire infrastructure industry.”

ProStar is working with a number of companies to develop PointMan’s capabilities. The Subsite integration follows another announced last month with Bad Elf, a supplier of survey grade GPS/GNSS receivers. Bad Elf technology combined with PointMan gives the industry a tool to locate, identify and display critical surface and subsurface utility data. ProStar has also established partnerships with other technology specialists, including Trimble Geospatial (Nasdaq:TRMB) and tool manufacturers Vivax-Metrotech and Radiodetection.

Seasoned executive management team

ProStar has a seasoned executive management team with extensive experience of managing both early stage and Fortune 500 software development companies in the private and public sectors. The leadership team includes COO Vasa Dasan, former CTO of Sun Microsystems, VP administration services Carl Lashua, formerly CIO at HSBC, and VP marketing Matthew Breman, a former Disney executive.

Last month also saw the appointment of Jason Martschuk as the company’s vice president of sales for Canada. The appointment is part of ProStar’s strategy of expansion and market penetration into Canada and abroad.

In March, ProStar received a direct investment of $1,001,000, through the issuance of 1,430,000 share units, at a price of $0.70 per unit from a European investment group. ProStar said it intends to use the net proceeds of the private placement to expand its global sales network, add additional sales and marketing resources and for working capital. Other institutional investors include RBC Capital Markets, Canaccord Genuity and PI Financial.

ProStar shares are currently trading at C$0.76.


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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

James Norris

James Norris

James is a highly experienced writer and editor, gained from more than 20 years in the financial services industry, in particular wealth management and asset management.

He initially worked as a financial journalist for a number of leading media brands, including the FT Group, Financial News, Euromoney and Incisive Media, covering most aspects of the asset management industry. More recently, James switched to work as an in-house content specialist for fund management and wealth management groups, including JP Morgan Asset Management, Quilter Cheviot Investment Management, AXA Investment Managers and Invesco Perpetual.

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