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Mushroom-based adaptogenics specialist Rritual Superfoods (CSE:RSF / FRA:0RW) said last week that it has completed testing on the first of its new superfood mushroom latte blend formulations, incorporating plant-based collagen enhancers as a key market differentiator.

This marks the first major product development we have seen from Rritual since the company listed in Canada earlier this year. It has also demonstrated to investors that, while there has been considerable work going on in the creation of its already impressive sales and distribution network in North America, Rritual has not been neglecting its product innovation.

New superfood latter powder mixes from Rritual

In the autumn, Rritual said it will be introducing two new superfood latte powder mixes to promote skin-deep beauty and to boost energy & cognitive performance. Rritual’s plant-based formulation, deploying Tremella, allows the skin to retain moisture and enhance collagen fibers to keep skin healthy and supple – beauty from within.

Rritual confirmed it would be rolling out a hot mushroom latte powder mix formulated with tremella, or snow mushroom extract, reishi and an array of botanicals and berries known to promote healthy and hydrated skin, nails, and hair.

The key active ingredient will be Tremella fuciformis fruiting body extract 1200 mg, an antioxidant-rich mushroom known to help maintain levels collagen which helps to keep skin hydrated, toned and youthful.

“At Rritual we are driven to create innovative plant-based health solutions that are not only pure and effective, but can easily fit into people’s lifestyle and routines,” explained Stacey Gilllespie, Rritual’s Chief Innovation Officer. “We are excited to develop and deliver a high potency of tremella mushroom with other skin-quenching botanicals and superfoods to create a plant-based beauty latte solution and without the need for animal-derived collagen or dairy products. Not only is this a more sustainable and animal-friendly option, but it also works to promote hydrated, toned and youthful looking skin.”

Caffeine free latter powders

Rritual Latte powders are caffeine-free, low in sugar, and delicious prepared as a nourishing ritual beverage you and your body will love.

Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself.

Rritual’s proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.

Rritual has been building a strong distribution network

News flow from Rritual has been considerable since it listed. This has focused on the key strategic distribution relationships the company has been putting in place with major drugstore chains and digital distribution networks like Amazon.

Rritual last month announced it had a distribution deal in place with CVS, one of the biggest drugstore chains in the US. CVS will be carrying the full range of Rritual products and plans to have over 1500 locations open by the end of the year, including stores that will specialise in health food products. Rritual will be working with CVS on the development of an in-store health education program.

The Armchair Trader recently had the opportunity to speak to Rritual CEO David Kerbel on our podcast about the company’s current and future strategies. This should be available on our podcast channel shortly.


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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stuart Fieldhouse

Stuart Fieldhouse

Stuart Fieldhouse has spent 25 years in journalism and marketing, including as a wealth management editor for the Financial Times group, covering capital markets and international private banking, and as an investment banking correspondent for Euromoney in Hong Kong. He was the founder editor of The Hedge Fund Journal.

Stuart has worked at CMC Markets, supporting the re-launch of its global financial spread betting and CFD trading platforms. He is also the author of two books on trading, published by Financial Times Pearson. Based in The Armchair Trader’s London office, Stuart continues to advise fund managers, private banks, family offices and other financial institutions.

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