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Rritual Superfoods (CSE:RSF/FSE:0RW) has confirmed a new distribution agreement  with Ultimate Sales Canada, a brand management specialist which is going to be supporting the roll out of its natural health brands for the Canadian market.

The deal is part of a growing distribution network which is seeing Rritual’s proprietary range of mushroom-based organic superfoods sold into the massive potential market in North America. Ultimate Sales Canada was picked because they already have expertise in the natural product industry.

“Our discussions to date indicate strong interest from Canadian retailers in the Rritual product line as they look to satisfy growing consumer demand for superfoods using mushrooms and adaptogens, and Ultimate will be a key partner in helping us to get to market in the near term.,” observed Scott Naccarrato, the VP for sales at Rritual.

The key to making it in the Canadian health foods market is building brand recognition. Rritual is working on a network of Canadian retailers at the local, regional and national levels. These range from grass roots health and wellness drug stores, as well as grocery chains and major consumer club programs.

“A sure recipe for success”

“In my more than 40 years of experience in launching health related products to retail, I have not witnessed such a compelling product launch,” said John Gibbins, Vice President of Ultimate Sales in Canada. “Expanding market, superior products and packaging, innovative marketing and great people. A sure recipe for success.”

Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual’s proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.

The deal with Ultimate Sales Canada is part of a sophisticated sales strategy the company is putting together. The management team have said they are confident that Rritual Superfoods is “poised to dominate a segment where demand and sales are growing exponentially.”

Rritual is planning a full scale super foods launch

Rritual says it is planning a full scale launch of its product across the North American market this quarter. It is positioning itself to be a leader in the functional health and wellness industry.

Rritual is a fast-moving small cap opportunity, namely functional foods. It is a market that is projected to reach $275bn by 2025, and to grow at 7.9% each year as consumers put more emphasis on health and wellness. It is a trend we are already seeing in the UK and if anything the pandemic has even accelerated this.

Grand View Research has said that rising consumer awareness of gut health has been another big factor, mainly in reaction to reported cases of death due to intestinal inflammation and bowel disorders. At the specialist end of the market, consumers are becoming more selective and are prepared to pay a premium for supplements with the appropriate organic and even vegan credentials. This is a substantial trend within the health foods market and we don’t expect it to reverse.


Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stuart Fieldhouse

Stuart Fieldhouse

Stuart Fieldhouse has spent 25 years in journalism and marketing, including as a wealth management editor for the Financial Times group, covering capital markets and international private banking, and as an investment banking correspondent for Euromoney in Hong Kong. He was the founder editor of The Hedge Fund Journal.

Stuart has worked at CMC Markets, supporting the re-launch of its global financial spread betting and CFD trading platforms. He is also the author of two books on trading, published by Financial Times Pearson. Based in The Armchair Trader’s London office, Stuart continues to advise fund managers, private banks, family offices and other financial institutions.

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