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Smart founder Andrew Evans joins DMALINK board

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DMALINK, the emerging markets foreign exchange focused ECN, has added Andrew Evans to its senior advisory board to provide it with further traction in the FX market, and play a pivotal role in scaling the enlarged group post-merger.

The appointment comes as DMALINK looks to build even further on its commitment to create more open, transparent and accessible FX, gold and digital asset electronic trading ecosystems.

DMALINK and Definity Markets planning to merge

The boards of DMALINK and DeFinity Markets recently agreed to merge the businesses to create the world’s first cross asset institutional electronic trading venue. The firms are still awaiting regulatory clearance at time of writing, and they stressed that Evans’ role will focus primarily on DMALINK; however, he will be instrumental in helping to scale DeFinity Markets and the enlarged group and play a key role in a current Series A capital raise.

According to Manu Choudhary, Chief Executive Officer of DMALINK, Evans represents a major strategic addition to DMALINK and the firm’s senior advisory board.

“Andrew brings with him not only two decades of deep financial markets knowledge, but also adds the insight of an asset allocator and as the CEO and founder of one of London’s fastest growing FinTech Unicorns, a huge amount of strategic vision,” Choudhary said. “We are delighted that Andrew decided to join DMALINK on our journey to create the most disruptive electronic trading venue in the world.”

Evans co-founded Smart to give real people simpler ways to save and access their savings throughout their lives. In recent years many world-leading institutions and governments have partnered with Smart, helping it become one of London’s fastest growing FinTech Unicorns with over £4 billion in assets under management.


Evans was previously an international managing director, with roles at Lloyds, Barclays and Credit Agricole. He also works with cutting edge innovation foundations – awarding funding and offering advice to promising UK fintech companies and social entrepreneurs, including those who work with open banking.

“As an asset allocator, Smart strives to maximise returns to investors,” Evans said. “The radical advances being created in terms of pre-trade TCA, AI powered liquidity management and anomaly detection, are invaluable tools to help buyside fund managers make better informed trading decisions whilst being able to benchmark execution across FX, gold and crypto helps reassure asset allocators that returns are not eroded needlessly by high frictional costs.”

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This article does not constitute investment advice. Do your own research or consult a professional advisor.

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