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Green fintech Sugi has launched a feature enabling users to offset the carbon impact of their investments.

The new feature, a first for UK retail investors, allows users to offset an amount directly related to the impact of their own investments.

Users can control how much they offset by targeting specific investments or offsetting their entire portfolio, as well as keeping track of their offset history.

Investing exclusively in low-carbon companies is not always possible or desirable, and many companies are on a long-term path to reduce their carbon emissions. Sugi’s new feature lets investors take positive climate action now while maintaining a diversified portfolio.

Since launch, the app has continued to build its offering to help retail investors make greener choices. Initially enabling investors to check the carbon impact of their holdings and compare with similar investments, the app released a feature in March allowing users to monitor the global warming potential of their portfolios, all firsts for UK retail investors.


The fintech has partnered with Ecosphere+ to offer verified carbon credits generated by forest conservation projects. The credits are certified by Verra’s Verified Carbon Standard, the world’s most widely used voluntary greenhouse gas certification programme, demonstrating that emissions have been reduced and the underlying projects deliver lasting climate benefits.

These credits are also verified by the Climate, Community and Biodiversity Standard, which certifies wider project benefits beyond emission reductions, specifically biodiversity conservation and the empowerment of local communities.

Sugi plans to introduce a number of additional features and metrics this year.

“We recognise that there are a number of valid reasons for investors to have holdings in higher carbon industries, which is why we’re enabling investors to rebalance their impact through our new offsetting feature,” said Josh Gregory, CEO and Founder of Sugi. “Offsetting in any capacity doesn’t let companies off the hook. The pressure still remains on companies to decarbonise their operations and value chains. It does however give investors the option to take climate action now, should they wish to. It’s just one of many features we’ve got planned to make it easier for everyday investors to engage with greener investing.”

Sugi is the UK’s first platform to show retail investors the environmental impact of their portfolios and help them take action towards building a greener portfolio. The platform displays carbon data and portfolio temperature and enables users to offset their carbon impact.

Sugi analyses carbon impact and temperature data for approximately 95% of the global listed equity market and tens of thousands of exchange traded funds, actively managed funds and investment trusts. The app uses Open Finance technology, through its partner Moneyhub, to enable users to link their investment portfolio to the app and access personalised impact data. All of the app’s impact data is sourced from S&P Global Trucost.

Sugi was founded by Gregory who, after a decade in investment funds and green finance, became increasingly frustrated with the lack of options for retail investors who want to engage with green investing. He created Sugi with the mission of simplifying green investing and making it easy for everyone.

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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stuart Fieldhouse

Stuart Fieldhouse

Stuart Fieldhouse has spent 25 years in journalism and marketing, including as a wealth management editor for the Financial Times group, covering capital markets and international private banking, and as an investment banking correspondent for Euromoney in Hong Kong. He was the founder editor of The Hedge Fund Journal.

Stuart has worked at CMC Markets, supporting the re-launch of its global financial spread betting and CFD trading platforms. He is also the author of two books on trading, published by Financial Times Pearson. Based in The Armchair Trader’s London office, Stuart continues to advise fund managers, private banks, family offices and other financial institutions.

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