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Superdry shares have fallen by over 60% this year. With a trading update due out tomorrow, a report published by analysts yesterday has voiced co-founder Julian Dunkerton’s concerns over the company’s plight.

Dunkerton still owns 18% of the company and only quit earlier this year – but he said, only months after remarrying, that he would be willing to return “in any capacity” to help get the company back on track.

Given that he has expressed this desire as well as a disapproval of Superdry’s current strategy of slimming down the product line-up, the stage is set for a Steve Jobs-like return for Dunkerton to the mother ship to realise his dreams of bringing offline and online retailing closer together.

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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Peter Watson

Peter Watson

Peter Watson founded Seiha Consulting, a career transition consultancy, after working in HR and four recruitment agencies. He was also a stockbroker for 13 years in London and Tokyo, advising some of the world’s biggest financial institutions on European and Japanese stock market investment. He started writing the Daily (previously known as “Watson’s WIFI”) to help candidates prepare for interviews – but soon found that many others wanted to read it as well!

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