Superdry shares have fallen by over 60% this year. With a trading update due out tomorrow, a report published by analysts yesterday has voiced co-founder Julian Dunkerton’s concerns over the company’s plight.
Dunkerton still owns 18% of the company and only quit earlier this year – but he said, only months after remarrying, that he would be willing to return “in any capacity” to help get the company back on track.
Given that he has expressed this desire as well as a disapproval of Superdry’s current strategy of slimming down the product line-up, the stage is set for a Steve Jobs-like return for Dunkerton to the mother ship to realise his dreams of bringing offline and online retailing closer together.
