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TAAT Lifestyle &  Wellness [ CSE:TAAT / FRA:2TP2 ] reported last night that its flagship product is now available for purchase by legal-aged smokers in Ohio, as it is rolled out across numerous tobacco retailers in the state. TAAT has received payment for its first shipment of Beyond Tobacco, including all three of its sub varieties, Original, Smooth and Menthol.

Beyond Tobacco is now being rolled out to distributors through established networks in Ohio. Distributors are continuing to fill pre-orders of TAAT from Ohio-based tobacco retailers, in addition to engaging with other tobacco retailer accounts which could also be interested in carrying the product. The news is testament to the hard work of the team at TAAT which has embraced the very significant potential of this revolutionary product.

TAAT’s Beyond Tobacco material is designed to smell and taste like tobacco, as it seeks to replicate the exxperience of smoking without containing addictive substances. It is considered a tool that can help support smokers who are seeking new avenues to kick their habit.

Shares in TAAT stock were trading at CAD 3.13 in Canada going into Friday’s markets session; the stock is up almost 100% since The Armchair Trader first earmarked it as a significantly important new company in the space.

Positive feedback from first buyers on the ground

Legal-aged smokers who used TAAT for the first time after purchasing the product in Ohio this week have provided positive feedback, noting the similar taste to tobacco cigarettes. Operators of stores currently carrying TAAT in Ohio have stated that their customers are demonstrating enthusiasm towards TAAT’s potential as an innovative alternative to smoking cigarettes.

All three varieties of TAAT are being sold at retail in Ohio for $3.99 per 20-stick pack. This is another considerable asset in TAAT’s favour, as its product undercuts the price of nicotine cigarettes by a considerable margin.

Commercial scale manufacturing of Beyond Tobacco

“I am very excited for TAAT to be a post-revenue company, now that our first six-figure order has been paid for and the product is on the shelves of stores in Ohio”, said Setti Coscarella, Chief Executive Officer of TAAT Lifestyle & Wellness. “We are thankful for all of the hard work by our management and the TAAT production team in Las Vegas to bring TAAT from a prototype in Spring 2020 to being manufactured at a commercial scale and on the shelves of tobacco retailers in Ohio just a matter of months later. I believe this is a testament to the dedication of everybody involved with a shared objective of creating a viable product that can compete against the offerings of ‘Big Tobacco’ firms, allowing legal-aged smokers to keep the experiences they enjoy while leaving nicotine behind.”

The timing of the launch also seems very positive for us, as TAAT hits the shelves of retailers in Ohio at a time when many smokers’ thoughts will be turning to New Year resolutions. For many, 2021 will be the year they plan to kick their habit. For smokers in Ohio, TAAT is arriving at just the right time.

We continue to find TAAT’s proposition of a new way smokers can seek to kick the habit as a very interesting approach to a large market of anti-smoking solutions. The company is in the process of filing patents to further protect its materials IP, while also scaling up its production facilities in Nevada.

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Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Stuart Fieldhouse

Stuart Fieldhouse

Stuart Fieldhouse has spent 25 years in journalism and marketing, including as a wealth management editor for the Financial Times group, covering capital markets and international private banking, and as an investment banking correspondent for Euromoney in Hong Kong. He was the founder editor of The Hedge Fund Journal.

Stuart has worked at CMC Markets, supporting the re-launch of its global financial spread betting and CFD trading platforms. He is also the author of two books on trading, published by Financial Times Pearson. Based in The Armchair Trader’s London office, Stuart continues to advise fund managers, private banks, family offices and other financial institutions.

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