skip to Main Content
Get your free newsletter: Actionable insight each morning for self-directed investors. 
Home » Features » Are UK investors really interested in saving the planet?

UK investors are failing to prioritise sustainable and ESG investments, despite COP26 and government action to tackle climate change, new research from HYCM has found. 

The trading broker commissioned an independent survey of 857 UK-based investors, all of whom have investments worth in excess of £10,000, excluding their property, savings and pensions. It found that less than half (45%) consider sustainable investing to be a priority in their portfolio management.

But what about younger investors?

A significantly higher proportion (60%) of younger investors (18-34) said that sustainable investing is important to them, compared to just 30% of those in the over-55 demographic. Likewise, when asked about their investment strategies for the coming year, 52% of younger investors stated they plan to invest in more sustainable assets under management, in contrast to only 12% of over-55s. To back these numbers up, 52% of The Armchair Trader’s newsletter subscribers expressed an interest in Sustainable investments.

Meanwhile, less than a third (28%) of investors said that the UK government’s stance on climate change and COP26 discussions have accelerated their plans to invest in more sustainable assets. A similar number (31%) believe the UK government is doing enough to encourage green and ESG investment.

Energy crisis is causing a re-think

Elsewhere, HYCM’s study revealed that the recent energy crisis has made 38% of UK investors wary of making sustainable, green, or ESG investments. This figure rose to 58% for those with investment portfolios in excess of £500,000.

While just 19% of investors consider ESG investments to be a savvy financial strategy at present, 33% do plan to invest, or increase their investment, in green energy, such as wind power, water stocks and solar energy in the next 12 months.

Giles Coghlan, Chief Currency Analyst, HYCM, said: “If recent COP26 discussions and government efforts to curb climate change have made anything clear, it is that we are in the midst of a climate crisis. However, our research shows that investors are in no rush to hop on the ESG bandwagon, potentially due to concerns surrounding greenwashing or the performance of sustainable investments.”

Coghlan said that at the moment, investors remain broadly sceptical about ESG, and a least in the short-term, all bets are off that we will see any immediate investor activity off the back of the summit. But that said, it is important not to make any sweeping statements about the ESG landscape: younger investors and those with larger portfolios are comparatively optimistic about prospects for green investment and are considering this as a keen focus in their strategies.

Subscribe for more stories like this, 8am weekdays - for free!

Coghlan said that we should expect this sunnier outlook to feed into the corporate mentality, as titans like Microsoft and Nike will likely be keen to establish their ESG credentials. He thinks that in the pivot towards a greener future, renewable energy looks set to increase demand for copper, which usually enjoys a strong springtime, so this is something investors should monitor closely.

The market research was carried out between 5th and 10th November 2021 among 2,000 UK adults via an online survey by independent market research agency Opinium.

Opinium is a member of the Market Research Society (MRS) Company Partner Service, whose code of conduct and quality commitment it strictly adheres to. Its MRS membership means that it adheres to strict guidelines regarding all phases of research, including research design and data collection; communicating with respondents; conducting fieldwork; analysis and reporting; data storage.


Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Graeme Andrew

Graeme Coles-Andrew

Graeme is Head of Technology at the Armchair Trader. He has worked in online financial investment publishing since 2000 as a website developer, advertising operations manager, data scientist and all-round go-to guy for online technical solutions.

Stocks in Focus

Here are some of the smaller companies we are following most closely. They all represent significant growth stories in our view. Our in-depth reports go into more detail on why we like them.


Subscribe for more stories like this, 8am weekdays - for free!

Get your free daily newsletter: 

Thanks to our Partners

Our partners are established, regulated businesses and we are grateful for their support.

FP Markets
Back To Top