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B&M’s lack of e-commerce strategy may cost investors dear

B&M’s lack of e-commerce strategy may cost investors dear

The UK value retail market is heating up. But B&M European Value Retail’s LON:BME unique edge is fading as major supermarkets launch price-matching schemes and discounters expand their store networks rapidly.

With inflation easing and interest rates falling, consumer confidence is improving, driving British shoppers back to the core supermarkets.

B&M may be more exposed to recent increases in minimum wage and national insurance costs because many of its warehouses and stores rely heavily on manual labour rather than automation. The key question is how much of these costs they’ll pass on to customers.

“Our experts suggest B&M’s lower capital expenditure could help balance this compared to more automated competitors,” said Orwa Mohamad, an analyst with independent research house Third Bridge. “B&M’s growth hinges on opening new stores and boosting like-for-like sales.”

B&M has prioritized simplicity and transparency over loyalty programs. However, sector analysts now caution that with most competitors adopting some form of loyalty scheme, leveraging customer data is becoming increasingly crucial in today’s market.

“Our experts believe B&M should rethink its decision to not have an e-commerce presence, especially for larger items that are harder for customers to transport from stores,” said Mohamad.

B&M’s share price has been slumping alarmingly this year. We commissioned some trend analysis from the team at Trend Intelligence, using their proprietary trend analysts metrics. ALL the trend signals on B&M’s share price are indicating strong negative characteristics. Trend Intelligence said it was only seeing 8.3% positive signals from its charting, versus 91.7% negative.

The B&M share price is now heading towards the key 300p level, off which it bounced back in October 2022. If it breaches this and trades below, say, 295p, the share price could be in trouble.

BandM European Retail Chart

What’s the market outlook for UK supermarkets?

Stabilising food inflation at around 2.5% and a slight rebound in consumer confidence are driving increased shopping frequency and basket sizes. While volume growth remains modest, this marks the most optimistic festive season outlook retailers have had in years.

Tesco LON:TSCO is set to solidify its position as the top performer among the Big Four. Strategic investments in store refits and momentum in market share gains have positioned the retailer for a strong Christmas trading period. By contrast, Asda and Morrisons face mounting challenges, with unclear strategies and operational hurdles weighing on performance.

Wage hikes and NI increases making life harder for supermarkets

Retailers continue to walk a tightrope as cost pressures from minimum wage hikes and National Insurance increases take hold. While passing costs to consumers is a last resort, analysts expect further productivity measures, tougher supplier negotiations, and cautious pricing strategies post-Christmas to protect margins.


The competitive dynamics are intensifying. Discounters like Lidl are leading in like-for-like sales, while Aldi’s growth appears more reliant on store openings. Meanwhile, Marks & Spencer LON:MKS is capitalising on consumer confidence with a well-executed food strategy that combines volume, quality, and festive appeal.

Fresh food, food-to-go and clothing categories are expected to see growth in assortment and space allocation within stores, reflecting changing consumer preferences and rebounding consumer confidence due to easing inflation and decreasing interest rates

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