This week we look at two UK supermarket giants, which reported their latest numbers recently, and match them up using some of the AI-driven metrics from our Data service. Both companies are competing in a tough economic environment, tariffs aside, and analysts have been very focused on solutions to razor-thin margins in the British groceries space.
Thie big question for supermarket investors is going to be which of the pair look like a safer bet in an environment where consumers are becoming increasingly price conscious.
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Away from the US tariff backdrop, Tesco [LON:TSCO] has a price war of its own to fight. The ‘Aldi price match’ promo has been a hit and CEO Ken Murphy will surely be readying a round of ‘Asda price match’ now too. Lidl and Aldi have chipped away at Morrisons [LON:MRW] and Asda in particular - with Asda ready to flirt with some pyrrhic pain in the short term, it’s unlikely to overtake Tesco’s 28% market share but denting it could well be on the cards.
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