Xeros Technology Group plc LON:XSG, the AIM-listed developer of sustainable laundry innovations, has signed a landmark launch agreement with one of the world’s largest washing machine manufacturers, it said this morning. It is a move the company is hailing as a “game changer” for its drive to commercialise its proprietary fabric care technologies on a global scale.
The Sheffield-based group, which specialises in technologies designed to reduce the environmental impact of clothing and laundry, announced the signing of a Development and Product Launch Agreement with a top ten global washing machine brand. The manufacturer, which cannot be named for commercial reasons, sells around seven million domestic washing machines annually and operates primarily across North and Latin America.
What does the Xeros Technology deal look like?
Under the terms of the agreement, the two companies will collaborate to develop and launch a new line of domestic washing machines featuring Xeros’ patented Laundry Care system — including its XDrum and XOrbs technologies — and bearing Xeros’ Product Certification Mark as a sub-brand.
The mark, a holographic badge featuring the Xeros logo and a QR code linking to product information, will be applied to each machine at manufacture. It will also serve as a mechanism for royalty payments to Xeros, which will be triggered at the point of production rather than sale.
The launch agreement sets out a structured, paid-for development programme with defined milestones and deliverables. The process is expected to run over a period of 12 to 18 months, after which mass production of Xeros-enabled washing machines is anticipated. Following completion, the company will receive ongoing royalty revenues linked to each unit produced, in addition to income from the sale of its proprietary XOrbs, the polymer beads used within its low-water, fabric-protecting washing system.
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The deal represents the most significant commercial validation to date for Xeros, which has spent years developing and licensing its technology to global appliance manufacturers. It also marks a major step in its transition from a research-led business to one with a scalable, revenue-generating model.
Neil Austin, chief executive of Xeros, described the agreement as “a defining moment” for the company.
“The agreement to develop a laundry care machine with a top ten global brand is a game changer for the Group — and on a personal level, the key moment I have been working towards since joining the business,” Austin said. “We are absolutely thrilled to be working with them and believe this is the strongest evidence yet for the global adoption of Xeros’ Care Technology.”
The company added that it is currently in advanced technical verification discussions with three additional global washing machine manufacturers, and expects similar paid-for launch agreements to follow.
How does the technology work?
Xeros’ Laundry Care technology has been designed to tackle two pressing challenges in domestic washing: water consumption and microfibre pollution. The XDrum system uses significantly less water than conventional designs, while XOrbs replace much of the water used in the washing process, reducing fibre damage and extending garment life.
We view the partnership as a potential inflection point for Xeros, which has long argued that consumer appliance adoption is key to its commercial future. With an established manufacturer now preparing to bring the technology to market under a globally recognised brand, the path to mass-market exposure — and recurring revenues — appears within reach.
