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Fine wine investment platform, WineCap, this week launches Wine Track, what it describes as “the most comprehensive index available in the market”, enabling investors to identify the right, undervalued wines to buy and sell across the global market at the right time and price.

WineCap has developed proprietary technology to collate and analyse Liv-ex and Wine Searcher data, along with over 400,000 wine prices a day collected independently from 250 leading wine merchants across the globe to help wine investors navigate fine wine markets with confidence. Its robust, bespoke scoring system, the Wine Track critic score, aggregates more than 100 wine critics’ scores from 12 publications around the world to produce a simple and transparent score that marks each wine out of 100. This helps investors reference a wine’s quality at a glance, as some critics use different scales to grade wines.

For example, according to Wine Track, Domaine Leroy, Clos de Vougeot Grand Cru’s current case price is £66,243 while Chateau de la Tour, Clos de Vougeot Grand Cru, Vieilles Vignes is £1,804, yet the wines are scored almost equally at 94.7 and 93.8 respectively, and are from the same vineyard in Burgundy. While the former’s price is driven by its excellent reputation, the latter presents better value and is significantly more accessible to retail investors looking to build a diversified portfolio.

“The motivation behind Wine Track is to provide retail investors with a simple and transparent scoring system which pulls together and analyses the key indicators that experts use to navigate the market. Wine Track is especially useful for those looking to invest in rare wines. Price points are often skewed when there is a limited secondary market so our price per point scoring system and indexed price performance metrics provide a more reliable and transparent indicator. We will be continually expanding the number of wines covered by Wine Track so it becomes an increasingly vital source of information for wine investors.”

Alexander Westgarth, CEO at WineCap

Monitoring over 75,000 investment grade wines

Wine Track monitors over 75,000 investment grade wines from 1990 to the present day, enabling investors to track how prices have changed over any given period. It is the first innovation by WineCap since the platform – whose sister company is Westgarth Wines – launched in April this year with the objective of democratising fine wine investment and making it accessible to a wider cohort of investors.

By leveraging technology and automating processes that were traditionally manual, WineCap passes on large cost savings to investors. Unlike other wine investment firms which charge annual management fees, WineCap levies a modest annual storage fee based on the number of bottles in a portfolio and a 5% commission on sales.


Please note this article does not constitute investment advice. Investors are encouraged to do their own research beforehand or consult a professional advisor.

Graeme Andrew

Graeme Coles-Andrew

Graeme is Head of Technology at the Armchair Trader. He has worked in online financial investment publishing since 2000 as a website developer, advertising operations manager, data scientist and all-round go-to guy for online technical solutions.

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